2017 Porsche 911 Carrera 4Shttp://images.thecarconnection.com/lrg/2017-porsche-911-carrera_100529930_l.jpg
Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italy is the most effective brand in the world, according to be able to new research.
Indeed, Ferrari has been declared World’s Most Powerful Brand name for your second year running by London-based specialists Brand name Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and a new whole bunch of elements Top Gear doesn’t grasp.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, but made more money. Neat trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered just under seven thousand cars in 2013, down five per cent on this year, but the company documented a net profit associated with just over £200m, upwards five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the theme parks plus the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s searching in rude shape. Which usually is good news for almost all those of us who else like our supercars red, shiny and very, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the funds developing?
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