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Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most strong brand on the planet, according to new research.
Indeed, Ferrari has been announced World’s Most Powerful Company for the second year running by London-based authorities Company Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which usually takes into account consumer loyalty, investment, and a whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, nevertheless made more money. Nice trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value above time’. Maranello delivered merely under seven thousand automobiles in 2013, down 5 per cent on this year, but the company documented a net profit regarding just over £200m, upwards five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the style parks as well as the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in typically the UK are the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which usually is good news for all those of us who like our supercars red-colored, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?
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