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Overlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most effective brand in the world, according in order to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand name for your second year working by London-based authorities Brand Finance. Maranello’s finest has been the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, nevertheless made more money. Nice trick.
Limiting supply has been a deliberate strategy, stated Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value above time’. Maranello delivered merely under seven thousand cars in 2013, down five per cent on this year, but the company documented a net profit regarding just over £200m, upward five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s searching in rude shape. Which usually is great news for almost all those of us who else like our supercars reddish, shiny and extremely, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
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