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Forget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most effective brand in the world, according in order to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand for your second year operating by London-based authorities Brand name Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and a whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, but made more money. Neat trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered merely under seven thousand vehicles in 2013, down 5 per cent on 2012, but the company documented a net profit associated with just over £200m, upward five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the style parks as well as the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which usually is great news for almost all those of us who like our supercars reddish, shiny and incredibly, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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