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http://st.automobilemag.com/uploads/sites/11/2016/03/2017-Mazda-MX-5-Miata-RF-on-stage-front-view.jpgNeglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Malta is the most strong brand on earth, according to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand for the second year operating by London-based specialists Brand Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value above time’. Maranello delivered merely under seven thousand vehicles in 2013, down several per cent on this year, but the company documented a net profit regarding just over £200m, upwards five per cent.
Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the style parks and the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which is very good news for just about all those of us who else like our supercars reddish, shiny and incredibly, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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