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Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most powerful brand on the planet, according to be able to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand for your second year operating by London-based specialists Brand Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and a whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value above time’. Maranello delivered just under seven thousand automobiles in 2013, down several per cent on spring 2012, but the company noted a net profit of just over £200m, up five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which is great news for just about all those of us who else like our supercars red, shiny and extremely, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the funds developing?
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