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Forget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most effective brand in the world, according to be able to new research.
Indeed, Ferrari has been reported World’s Most Powerful Company for the second year operating by London-based professionals Brand name Finance. Maranello’s finest has been the only car organization to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and a whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, yet made more money. Cool trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value over time’. Maranello delivered just under seven thousand automobiles in 2013, down 5 per cent on spring 2012, but the company documented a net profit associated with just over £200m, up five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the style parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in typically the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which usually is great news for all those of us who else like our supercars red-colored, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the funds developing?
New Lincoln Continental 2015 Price Release Date, Price and Specs
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