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Overlook Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most strong brand on the planet, according to be able to new research.
Yes, Ferrari has been reported World’s Most Powerful Company for your second year running by London-based professionals Company Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and the whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered simply under seven thousand automobiles in 2013, down several per cent on spring 2012, but the company noted a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the concept parks plus the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK are the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which usually is great news for almost all those of us who like our supercars red-colored, shiny and incredibly, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?
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