2017 Alfa Romeo Giulia: Three models, six powertrains Kelley Blue
http://cms.kelleybluebookimages.com/content/dam/kbb-editorial/auto-shows/geneva/_2016/2017-alpha-romeo-giulia/03-2017-Alfa-Romeo-Giulia.jpg/jcr:content/renditions/cq5dam.web.1280.1280.jpegNeglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most strong brand in the world, according to be able to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand name for your second year running by London-based professionals Company Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, yet made more money. Neat trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value over time’. Maranello delivered just under seven thousand automobiles in 2013, down five per cent on this year, but the company documented a net profit associated with just over £200m, upward five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks and the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which is very good news for almost all those of us that like our supercars reddish, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
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