Ford, Daimler and RenaultNissan team on fuelcell cars by 2017 http://cdn.slashgear.com/wp-content/uploads/2013/01/mercedes_f125-799x420.jpg
Forget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most effective brand in the world, according to be able to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand for that second year operating by London-based professionals Company Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t grasp.
BMW and Porsche achieved an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, yet made more money. Cool trick.
Limiting supply has been a deliberate strategy, stated Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value above time’. Maranello delivered simply under seven thousand automobiles in 2013, down five per cent on 2012, but the company noted a net profit of just over £200m, upward five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s looking in rude shape. Which often is very good news for just about all those of us that like our supercars reddish, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?
The 2017 MercedesBenz Eclass, the E 400 4MATIC, AMG Line Daimler AG
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3E30865C0F8BF52E1805EE9620E20EE967E263AA8http://www.slashgear.com/ford-daimler-and-renault-nissan-team-on-fuel-cell-cars-by-2017-28266951/
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