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Forget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most powerful brand on the planet, according to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand name for your second year working by London-based specialists Company Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered simply under seven thousand vehicles in 2013, down 5 per cent on spring 2012, but the company documented a net profit regarding just over £200m, upward five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s seeking in rude shape. Which is great news for almost all those of us who else like our supercars red, shiny and very, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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