2017 Mx 5 Prht 2017 2018 Best Cars Reviews
http://o.aolcdn.com/dims-global/dims3/GLOB/legacy_thumbnail/750x422/quality/95/http://www.blogcdn.com/slideshows/images/slides/384/083/2/S3840832/slug/l/01-2017-mazda-mx-5-rf-ny-1.jpgForget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most powerful brand on the planet, according to new research.
Indeed, Ferrari has been declared World’s Most Powerful Brand name for that second year working by London-based authorities Brand Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, nevertheless made more money. Nice trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered just under seven thousand vehicles in 2013, down several per cent on 2012, but the company noted a net profit of just over £200m, up five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which is very good news for all those of us who else like our supercars red, shiny and incredibly, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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