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Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most strong brand on the planet, according in order to new research.
Sure, Ferrari has been announced World’s Most Powerful Company for your second year operating by London-based professionals Brand name Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which usually takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, yet made more money. Nice trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered simply under seven thousand vehicles in 2013, down five per cent on this year, but the company recorded a net profit regarding just over £200m, upward five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the style parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which is good news for almost all those of us that like our supercars red, shiny and extremely, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
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