1937_Delahaye_135MCabriolet_3.6Liter_160HP_6Cylinder_ofRChttp://classiccarpicturesalmanac.com/wp-content/uploads/2014/07/1937_Delahaye_135-MCabriolet_3.6Liter_160HP_6Cylinder_ofRC.jpg
Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most strong brand in the world, according in order to new research.
Indeed, Ferrari has been declared World’s Most Powerful Company for your second year operating by London-based specialists Brand name Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, yet made more money. Nice trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value over time’. Maranello delivered merely under seven thousand vehicles in 2013, down several per cent on 2012, but the company documented a net profit of just over £200m, upwards five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which usually is very good news for all those of us who like our supercars red-colored, shiny and extremely, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
Quail 2010: Three More BugattisAnd A Delahaye
http://images.hgmsites.net/hug/1936-delahaye-135s-competition_100318917_h.jpg1951_Delahaye_Type235Cabriolet_3500cc_152HP_6Cylinder
http://classiccarpicturesalmanac.com/wp-content/uploads/2014/09/1951_Delahaye_Type235Cabriolet_3500cc_152HP_6Cylinder1.jpg1936 DELAHAYE quot;WHATTHEHAYEquot; STREETROD Rear 3/4 178566
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/178566/178566_Rear_3-4_Web.jpgImage: 1947 Delahaye 135 MS Langenthal Coupe, size: 1024 x 682, type
http://images.thecarconnection.com/lrg/1947-delahaye-135-ms-langenthal-coupe_100399633_l.jpgOIP.M3f3ffd2e5210f08c9bd4f3330e86d375o0
10C370A84933D251140F90676835EA65F07D862AF7http://classiccarpicturesalmanac.com/archives/cars/1937_delahaye_135-mcabriolet_3-6liter_160hp_6cylinder_ofrc
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