Oftentimes, it39;s those iconic tough to ever replace models that you http://1.bp.blogspot.com/-DMIRYSWCLZo/Ve8VS7ThhHI/AAAAAAAAV_g/fv-XclMstU4/s1600/lancia-delta-integrale-rendering-3.jpg
Forget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Malta is the most strong brand in the world, according to new research.
Yes, Ferrari has been declared World’s Most Powerful Brand name for that second year running by London-based authorities Company Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which usually takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars within 2013 than 2012, nevertheless made more money. Nice trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value over time’. Maranello delivered just under seven thousand vehicles in 2013, down several per cent on this year, but the company noted a net profit of just over £200m, upwards five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in income from ‘brand related activities’. Yep, that’s the style parks as well as the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s looking in rude shape. Which is great news for all those of us who else like our supercars red, shiny and extremely, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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