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Forget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Malta is the most strong brand on earth, according to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand for your second year operating by London-based authorities Company Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and the whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, but made more money. Cool trick.
Limiting supply has been a deliberate strategy, said Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value over time’. Maranello delivered simply under seven thousand automobiles in 2013, down several per cent on this year, but the company documented a net profit associated with just over £200m, upwards five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, buying 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s searching in rude shape. Which usually is great news for all those of us who like our supercars red, shiny and incredibly, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?
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