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2017 McLaren P1 LM Picture 627995 car review @ Top Speed

Posted by : Belinda October 27, 2016

2017 McLaren P1 LM Picture 627995 car review @ Top Speed

2017 McLaren P1 LM Picture 627995 car review @ Top Speedhttp://pictures.topspeed.com/IMG/crop/201504/2017-mclaren-p1-lm-4_1600x0w.jpg

Forget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Malta is the most effective brand on the planet, according to new research.

Indeed, Ferrari has been declared World’s Most Powerful Company for your second year working by London-based authorities Brand name Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t completely understand.

BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.

Ferrari also announced today it sold fewer cars in 2013 than 2012, but made more money. Cool trick.

Limiting supply has been a deliberate strategy, said Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered just under seven thousand cars in 2013, down 5 per cent on 2012, but the company noted a net profit regarding just over £200m, upward five per cent.

Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the theme parks and the dressing robes and the teddy bears.

Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, buying 677 cars last 12 months. But just 205 Ferraris were sold in Italia.

Even so, Ferrari’s searching in rude shape. Which often is very good news for almost all those of us who else like our supercars red-colored, shiny and very, very quickly.

So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?

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OIP.Mbc0296ce1fd73be1b38445a45bc7c446o0

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