2017 Acura MDX SUV 3.5L 4dr Front wheel Drive Photo 1
http://images.newcars.com/images/car-pictures/original/2017-Acura-MDX-SUV-3.5L-4dr-Front-wheel-Drive-Photo-1.pngForget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most strong brand in the world, according to be able to new research.
Indeed, Ferrari has been announced World’s Most Powerful Company for that second year working by London-based professionals Brand Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, yet made more money. Neat trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand vehicles in 2013, down several per cent on 2012, but the company recorded a net profit associated with just over £200m, up five per cent.
Inside total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the style parks and the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which is very good news for all those of us who else like our supercars red-colored, shiny and extremely, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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