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Forget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Malta is the most powerful brand on the planet, according to new research.
Yes, Ferrari has been declared World’s Most Powerful Company for the second year working by London-based professionals Brand name Finance. Maranello’s finest has been the only car company to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value more than time’. Maranello delivered simply under seven thousand automobiles in 2013, down several per cent on 2012, but the company recorded a net profit of just over £200m, upward five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the style parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in typically the UK would be the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s seeking in rude shape. Which is very good news for just about all those of us that like our supercars red-colored, shiny and very, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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