1973 DE TOMASO PANTERA CUSTOM 2 DOOR COUPE Front 3/4 71131http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/71131/71131_Front_3-4_Web.jpg
Overlook Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most strong brand on the planet, according to new research.
Yes, Ferrari has been announced World’s Most Powerful Brand name for that second year running by London-based specialists Brand Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars inside 2013 than 2012, but made more money. Neat trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value more than time’. Maranello delivered simply under seven thousand automobiles in 2013, down several per cent on spring 2012, but the company documented a net profit associated with just over £200m, upward five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in typically the UK would be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which often is very good news for all those of us who like our supercars red-colored, shiny and very, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
1973 DE TOMASO PANTERA CUSTOM COUPE Front 3/4 98045
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/98045/98045_Front_3-4_Web.jpg1973 DE TOMASO PANTERA Rear 3/4 198892
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/198892/198892_Rear_3-4_Web.jpgDe Tomaso Pantera Revived by Gorgeous Scale Model autoevolution
http://s1.cdn.autoevolution.com/images/news/gallery/de-tomaso-pantera-revived-by-gorgeous-scale-model-photo-gallery_8.jpgRemember the De Tomaso Guara Barchetta? There39;s One for Sale in
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpKoUH9zJEgnJmAFZzSgnG8NHUzXGRlj41DxihTBkoyqaC2NHYKQBcoeBkE6o0s0lte54zjKigWnKBmHYeL5YqM5flUhhNggWURhGkrVMRqTrsaPYKO1zNC0T9RN2Ydqi_b3WPMQtCB68/s1600/De-Tomaso-Guara-Barchetta-3.jpgOIP.M06cfb97d875607d0034a64a2921e9899o0
65ED9E1F8988B6C938F82EE647B99575BE3FB85FChttp://barrett-jackson.com/archive/event/item/1973-de-tomaso-pantera-custom-2-door-coupe-71131
Embed Our image to your website
ThumbnailImageEmbed Our image to a Forum
ThumbnailImagebarrett-jackson.com
