2017 BMW Z2 will carry a few unique features found in the Z4 but at
http://cdn.bmwblog.com/wp-content/uploads/2015-BMW-Z2-Roadster.jpgForget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most strong brand in the world, according in order to new research.
Indeed, Ferrari has been announced World’s Most Powerful Company for your second year running by London-based specialists Brand name Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, yet made more money. Nice trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value over time’. Maranello delivered just under seven thousand automobiles in 2013, down 5 per cent on 2012, but the company noted a net profit regarding just over £200m, up five per cent.
Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the style parks and the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s searching in rude shape. Which usually is great news for all those of us who else like our supercars red-colored, shiny and very, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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104FC1539E3BEE80EEB33D4787560679E4380680D6http://www.bmwblog.com/2014/05/13/2017-bmw-z2-getting-closer-reality/
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