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Overlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italy is the most powerful brand on the planet, according to be able to new research.
Sure, Ferrari has been reported World’s Most Powerful Brand name for the second year operating by London-based authorities Company Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, but made more money. Cool trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value over time’. Maranello delivered just under seven thousand automobiles in 2013, down 5 per cent on this year, but the company documented a net profit regarding just over £200m, upward five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, buying 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which usually is great news for almost all those of us who else like our supercars reddish, shiny and extremely, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the cash developing?
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