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Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most strong brand in the world, according in order to new research.
Yes, Ferrari has been reported World’s Most Powerful Company for the second year running by London-based professionals Brand name Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, yet made more money. Neat trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand vehicles in 2013, down five per cent on 2012, but the company recorded a net profit associated with just over £200m, upwards five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK are the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which often is very good news for just about all those of us who else like our supercars red-colored, shiny and incredibly, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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