2017 Porsche 960 front view design
http://www.futurecarmodel.com/wp-content/uploads/2016/02/2017-Porsche-960-front-view-design.jpgNeglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most strong brand on earth, according to new research.
Indeed, Ferrari has been announced World’s Most Powerful Company for that second year operating by London-based professionals Company Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered just under seven thousand automobiles in 2013, down 5 per cent on this year, but the company documented a net profit regarding just over £200m, up five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which is great news for just about all those of us who else like our supercars red-colored, shiny and incredibly, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
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