2017 Buick LaCrosse: FullSize Luxury Sedan Buickhttp://www.buick.com/content/dam/Buick/north_america/usa/nscwebsite/en/home/models/view_all_vehicles/2017_vehicles/2017_Lacrosse/lacrosse_mov/01_images/Performance/2017-buick-lacrosse-mov-performance-17BULA00117-938x528-01.jpg
Forget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italy is the most strong brand on earth, according in order to new research.
Indeed, Ferrari has been declared World’s Most Powerful Brand name for that second year working by London-based specialists Company Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, yet made more money. Nice trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand vehicles in 2013, down 5 per cent on this year, but the company recorded a net profit regarding just over £200m, up five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK are the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s seeking in rude shape. Which often is great news for almost all those of us that like our supercars red, shiny and incredibly, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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