1937 DELAHAYE 135 M ROADSTER Rear 3/4 179967
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/179967/179967_Rear_3-4_Web.jpgForget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most strong brand on the planet, according to be able to new research.
Yes, Ferrari has been announced World’s Most Powerful Company for the second year operating by London-based specialists Brand name Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and a new whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, but made more money. Nice trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered just under seven thousand vehicles in 2013, down five per cent on 2012, but the company noted a net profit regarding just over £200m, upwards five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s seeking in rude shape. Which often is great news for almost all those of us who like our supercars red-colored, shiny and incredibly, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the cash developing?
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