Lincoln offers pickup and delivery service for 2017 models NY Daily http://assets.nydailynews.com/polopoly_fs/1.2690260.1467061350!/img/httpImage/image.jpg_gen/derivatives/landscape_1200/2017-lincoln-continental.jpg
Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italy is the most strong brand on the planet, according to new research.
Sure, Ferrari has been declared World’s Most Powerful Brand name for the second year operating by London-based specialists Brand Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche attained an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, yet made more money. Neat trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value over time’. Maranello delivered just under seven thousand cars in 2013, down 5 per cent on 2012, but the company documented a net profit associated with just over £200m, upward five per cent.
Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks plus the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which often is great news for just about all those of us who else like our supercars red, shiny and incredibly, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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