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Posted by : Belinda August 13, 2016

1953 DELAHAYE 235 SAOUTCHIK  Misc 3  190071

1953 DELAHAYE 235 SAOUTCHIK Misc 3 190071http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/190071/190071_Misc_3a5d032e-4637-4695-a564-b062d686a01c_Web.jpg

Neglect Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most strong brand on earth, according to be able to new research.

Sure, Ferrari has been reported World’s Most Powerful Company for your second year operating by London-based professionals Brand Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and a whole bunch of elements Top Gear doesn’t grasp.

BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.

Ferrari also announced today it sold fewer cars inside 2013 than 2012, nevertheless made more money. Cool trick.

Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value above time’. Maranello delivered simply under seven thousand automobiles in 2013, down five per cent on 2012, but the company recorded a net profit associated with just over £200m, up five per cent.

Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the concept parks and the dressing gowns and the teddy bears.

Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.

Even so, Ferrari’s looking in rude shape. Which is great news for just about all those of us that like our supercars red, shiny and extremely, very fast.

So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?

1938 Delahaye Type 145 Coupe Pictures Almanac

1938 Delahaye Type 145 Coupe  Pictures Almanachttp://classiccarpicturesalmanac.com/wp-content/uploads/2014/07/1938_Delahaye_Type145Coupe_4.5Liter_245HP_V-12.jpg

1939 Delahaye 165 Figoni et Falaschi Cabriolet Pictures Almanac

1939 Delahaye 165 Figoni et Falaschi Cabriolet  Pictures Almanachttp://classiccarpicturesalmanac.com/wp-content/uploads/2014/09/1939_Delahaye_165FigonietFalaschiCabriolet_4496cc_245HP_V-12_LeftSideView.jpg

1947 DELAHAYE 135 M CABRIOLET Front 3/4 161306

1947 DELAHAYE 135 M CABRIOLET  Front 3/4  161306http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/161306/161306_Front_3-4_Web.jpg

Delahaye Bugnotti Coupe retro piękność Autokult.pl

Delahaye Bugnotti Coupe  retro piękność  Autokult.plhttp://m.autokult.pl/delahaye-bugnotti-coupe--1f824b6,910,500,0,0.jpg

OIP.Mea9cef8b36cb09684b2b05a92bae6220o0

3A17D3E2973B9CCB2839A2759CCDC0908D854D58Dhttp://barrett-jackson.com/Events/Event/Details/1953-DELAHAYE-235-SAOUTCHIK-190071

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