2017 Acura NSXhttp://images.thecarconnection.com/lrg/acura-nsx_100522251_l.jpg
Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italy is the most strong brand in the world, according to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand name for that second year operating by London-based specialists Brand name Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, but made more money. Cool trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value above time’. Maranello delivered simply under seven thousand automobiles in 2013, down five per cent on this year, but the company documented a net profit regarding just over £200m, upward five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks plus the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which often is good news for just about all those of us who like our supercars red-colored, shiny and incredibly, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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