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2017 McLaren 570GT Coupe

Posted by : Belinda August 23, 2016

2017 McLaren 570GT Coupe

2017 McLaren 570GT Coupehttp://pictures.dealer.com/m/mclarengreenwich/0848/39004e3b4e4c8347551eb448d2380a37x.jpg

Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most powerful brand on earth, according in order to new research.

Sure, Ferrari has been reported World’s Most Powerful Brand for that second year running by London-based authorities Brand name Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t fully understand.

BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.

Ferrari also announced today this sold fewer cars in 2013 than 2012, nevertheless made more money. Cool trick.

Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value above time’. Maranello delivered just under seven thousand cars in 2013, down five per cent on 2012, but the company recorded a net profit of just over £200m, upwards five per cent.

In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the style parks plus the dressing gowns and the teddies.

Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italia.

Even so, Ferrari’s seeking in rude shape. Which usually is very good news for just about all those of us who like our supercars reddish, shiny and extremely, very fast.

So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?

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First Drive: 2017 McLaren 570GT

First Drive: 2017 McLaren 570GThttp://icdn-3.motor1.com/images/mgl/0YrA9/s1/2017-mclaren-570gt.jpg

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2017 McLaren 570 GT pictures Photo 13 of 17 Auto123

2017 McLaren 570 GT pictures Photo 13 of 17 Auto123http://picolio.auto123.com/auto123tv/images/yf/cp/McLaren-570-GT-2017_013.JPG?scaledown=800

OIP.M39004e3b4e4c8347551eb448d2380a37o0

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