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Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Malta is the most effective brand in the world, according in order to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand name for the second year running by London-based professionals Brand Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and a whole bunch of elements Top Gear doesn’t grasp.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered simply under seven thousand vehicles in 2013, down several per cent on 2012, but the company noted a net profit associated with just over £200m, upward five per cent.
Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK are the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which often is very good news for almost all those of us that like our supercars reddish, shiny and incredibly, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the funds developing?
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