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Forget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most powerful brand in the world, according to new research.
Sure, Ferrari has been reported World’s Most Powerful Brand name for your second year operating by London-based specialists Brand name Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and the whole bunch of elements Top Gear doesn’t grasp.
BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, yet made more money. Nice trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered merely under seven thousand cars in 2013, down several per cent on this year, but the company recorded a net profit of just over £200m, up five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the style parks and the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which often is very good news for all those of us that like our supercars red, shiny and incredibly, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the cash developing?
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2DBEA32406D6EE869FAC67A9C5439EE11741790CAhttp://www.motortrend.com/news/2017-porsche-911-carrera-4-4s-models-get-new-turbo-engine/
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