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Overlook Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most effective brand in the world, according to be able to new research.
Indeed, Ferrari has been declared World’s Most Powerful Brand name for the second year working by London-based professionals Brand Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and a whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, yet made more money. Nice trick.
Limiting supply has been a deliberate strategy, stated Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered just under seven thousand automobiles in 2013, down five per cent on this year, but the company documented a net profit associated with just over £200m, upward five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in income from ‘brand related activities’. Yep, that’s the style parks and the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which often is very good news for almost all those of us who else like our supercars reddish, shiny and very, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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