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Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most powerful brand on the planet, according in order to new research.
Indeed, Ferrari has been declared World’s Most Powerful Company for that second year operating by London-based authorities Company Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, yet made more money. Cool trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered simply under seven thousand vehicles in 2013, down five per cent on 2012, but the company noted a net profit of just over £200m, upwards five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the concept parks plus the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which often is very good news for almost all those of us that like our supercars red-colored, shiny and incredibly, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?
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