1972 DE TOMASO PANTERA CUSTOM Rear 3/4 180568http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/180568/180568_Rear_3-4_Web.jpg
Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most strong brand in the world, according to new research.
Indeed, Ferrari has been announced World’s Most Powerful Company for the second year running by London-based professionals Company Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and a whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars inside 2013 than 2012, but made more money. Cool trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value above time’. Maranello delivered simply under seven thousand vehicles in 2013, down 5 per cent on spring 2012, but the company documented a net profit associated with just over £200m, upwards five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks and the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK are the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which is good news for all those of us who else like our supercars red, shiny and very, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
1971 DE TOMASO PANTERA CUSTOM COUPE Side Profile 108165
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/108165/108165_Side_Profile_Web.jpg1974 DE TOMASO PANTERA Front 3/4 180648
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/180648/180648_Front_3-4_Web.JPG2011 Geneva Motor Show Preview: De Tomaso SLC Concept
http://images.thecarconnection.com/med/2011-bmw-5-series_100340811_m.jpgDe Tomaso Pantera Automotive Parts By All
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4955DC9A32254E473210C8B36CB68976519076798http://www.barrett-jackson.com/Archive/Event/Item/1972-PANTERA-DE-TOMASO-CUSTOM-180568
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