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Overlook Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most effective brand in the world, according to new research.
Sure, Ferrari has been reported World’s Most Powerful Brand name for the second year running by London-based professionals Brand name Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which usually takes into account consumer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, yet made more money. Nice trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value over time’. Maranello delivered merely under seven thousand automobiles in 2013, down several per cent on 2012, but the company documented a net profit of just over £200m, upwards five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which often is great news for almost all those of us who else like our supercars red-colored, shiny and very, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the cash developing?
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