Daimler reportedly planning EV onslaught with up to nine models
http://icdn-9.motor1.com/images/mgl/PvjmG/s4/2017-mercedes-glc-f-cell.jpgForget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most powerful brand on earth, according in order to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand name for the second year running by London-based authorities Brand name Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and a whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, but made more money. Nice trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value above time’. Maranello delivered just under seven thousand vehicles in 2013, down 5 per cent on spring 2012, but the company recorded a net profit regarding just over £200m, upward five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which often is very good news for just about all those of us who else like our supercars reddish, shiny and very, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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107801BBF1516D054E5B5F1DEF75C99839E9A53D8Fhttp://www.motor1.com/news/97646/daimler-planning-nine-electric-cars/
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