2014 Lancia Delta 2016, 2017 Cars Reviews
http://www.carsreviews2014.com/wp-content/uploads/2014/03/qoros-3-cross-hybrid-concept-2013-02.jpgNeglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most powerful brand on earth, according to new research.
Sure, Ferrari has been reported World’s Most Powerful Brand for your second year running by London-based specialists Brand name Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which usually takes into account consumer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, yet made more money. Cool trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand vehicles in 2013, down five per cent on this year, but the company documented a net profit of just over £200m, upwards five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which often is very good news for almost all those of us who else like our supercars red, shiny and incredibly, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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