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Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most effective brand on the planet, according in order to new research.
Sure, Ferrari has been declared World’s Most Powerful Brand name for that second year working by London-based professionals Brand Finance. Maranello’s finest has been the only car organization to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand automobiles in 2013, down 5 per cent on 2012, but the company recorded a net profit associated with just over £200m, upward five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the concept parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s seeking in rude shape. Which usually is very good news for all those of us that like our supercars reddish, shiny and incredibly, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
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