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Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most powerful brand on the planet, according to be able to new research.
Sure, Ferrari has been announced World’s Most Powerful Company for the second year running by London-based authorities Company Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, nevertheless made more money. Nice trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value above time’. Maranello delivered simply under seven thousand cars in 2013, down five per cent on this year, but the company documented a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which is great news for just about all those of us who like our supercars red, shiny and incredibly, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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