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Forget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most strong brand in the world, according to new research.
Indeed, Ferrari has been reported World’s Most Powerful Company for your second year working by London-based professionals Company Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value above time’. Maranello delivered simply under seven thousand automobiles in 2013, down five per cent on spring 2012, but the company noted a net profit regarding just over £200m, up five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks plus the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, buying 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which often is great news for almost all those of us who else like our supercars reddish, shiny and very, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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