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Neglect Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most powerful brand on earth, according to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand for the second year operating by London-based specialists Brand Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, yet made more money. Cool trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered just under seven thousand cars in 2013, down five per cent on 2012, but the company noted a net profit regarding just over £200m, up five per cent.
Inside total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the style parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in typically the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which usually is great news for almost all those of us who else like our supercars red-colored, shiny and incredibly, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
Lancia 2015 2016 2017 2017 2018 Best Cars Reviews
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161FCA75E7896C37CD5431A95E3043CD175AAD087http://autospecsinfo.com/review/lancia-2017
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