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Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most powerful brand on the planet, according to be able to new research.
Sure, Ferrari has been reported World’s Most Powerful Brand for your second year operating by London-based authorities Brand Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, but made more money. Nice trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered merely under seven thousand automobiles in 2013, down 5 per cent on spring 2012, but the company recorded a net profit associated with just over £200m, up five per cent.
Inside total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks plus the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which often is good news for all those of us who else like our supercars red-colored, shiny and very, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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