1937_Delahaye_135Roadster_3.2Liter_95HP_6Cylinderhttp://classiccarpicturesalmanac.com/wp-content/uploads/2014/07/1937_Delahaye_135Roadster_3.2Liter_95HP_6Cylinder.jpg
Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italy is the most strong brand in the world, according to new research.
Indeed, Ferrari has been declared World’s Most Powerful Brand for that second year running by London-based specialists Brand Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and a whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply has been a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand automobiles in 2013, down several per cent on spring 2012, but the company documented a net profit regarding just over £200m, up five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the style parks and the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which usually is great news for almost all those of us that like our supercars red-colored, shiny and extremely, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?
1953 DELAHAYE 235 SAOUTCHIK Side Profile 190071
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/190071/190071_Side_Profile_Web.jpg1949 DELAHAYE TYPE 175 SAOUTCHIK COUPE DE VILLE Rear 3/4 137817
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/137817/137817_Rear_3-4_Web.jpg1947_Delahaye_135MPennockCabriolet_3556cc_115HP_6Cylinder
http://classiccarpicturesalmanac.com/wp-content/uploads/2014/07/1947_Delahaye_135MPennockCabriolet_3556cc_115HP_6Cylinder.jpgstar at Artcurial’s 2017 Paris auction Classic and Performance Car
http://www.classicandperformancecar.com/uploads/cms_article/5301_5400/dino-206-p-berlinette-speciale-to-star-at-artcurial-s-2017-paris-auction-5348_14503_969X727.jpgOIP.Mc29a14235b2e00a2d8060416b90db325H0
85D068C5E22297C7C63209ABD6A8D0F7540667122http://classiccarpicturesalmanac.com/archives/cars/1937_delahaye_135roadster_3-2liter_95hp_6cylinder
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