Jensen GT Teased in Clay Model Format, 2016 Jensen Interceptor 2 Also http://s1.cdn.autoevolution.com/images/news/gallery/jensen-gt-teased-in-clay-model-format-2016-jensen-interceptor-2-announced_1.jpg
Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Malta is the most strong brand in the world, according to be able to new research.
Sure, Ferrari has been reported World’s Most Powerful Company for that second year operating by London-based authorities Brand name Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and a whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, but made more money. Cool trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value above time’. Maranello delivered simply under seven thousand vehicles in 2013, down several per cent on spring 2012, but the company noted a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK are the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which often is good news for all those of us who else like our supercars reddish, shiny and extremely, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?
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