BMW to launch 6 new models with frontwheel drive by 2017
http://cdn.bmwblog.com/wp-content/uploads/bmw-z2-rendering-750x500.jpgForget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most powerful brand in the world, according in order to new research.
Sure, Ferrari has been declared World’s Most Powerful Brand for your second year operating by London-based professionals Brand Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, but made more money. Cool trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value above time’. Maranello delivered just under seven thousand automobiles in 2013, down several per cent on 2012, but the company documented a net profit associated with just over £200m, upwards five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which is great news for almost all those of us who like our supercars red, shiny and incredibly, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the cash developing?
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