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Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Malta is the most strong brand on the planet, according to be able to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand name for the second year working by London-based authorities Company Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, yet made more money. Neat trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand automobiles in 2013, down 5 per cent on spring 2012, but the company noted a net profit of just over £200m, upward five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which often is great news for all those of us who like our supercars reddish, shiny and very, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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