design of the allnew 2017 Buick LaCrosse fullsize luxury sedan
http://www.buick.com/content/dam/Buick/north_america/usa/nscwebsite/en/home/models/view_all_vehicles/Working_LaCrosse_Reveal/01_images/2017-buick-lacrosse-reveal-masthead-1920x730.jpgOverlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most strong brand in the world, according to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand for that second year operating by London-based authorities Brand Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, yet made more money. Nice trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value over time’. Maranello delivered simply under seven thousand automobiles in 2013, down 5 per cent on this year, but the company recorded a net profit associated with just over £200m, upwards five per cent.
Inside total, Ferrari’s total profits rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks plus the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s looking in rude shape. Which is good news for just about all those of us that like our supercars red, shiny and extremely, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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