2017 Porsche 911 Targa 4S rear three quarter
http://image.superstreetonline.com/f/150877577+w+h+q80+re0+cr1+ar0+st0/2017-porsche-911-targa-4s-rear-three-quarter.jpgOverlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most strong brand on the planet, according to be able to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand name for that second year running by London-based professionals Company Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and the whole bunch of elements Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered simply under seven thousand automobiles in 2013, down several per cent on this year, but the company recorded a net profit of just over £200m, upwards five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the style parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s seeking in rude shape. Which often is good news for almost all those of us that like our supercars red, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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