2017 McLaren P1 LM car review @ Top Speed
http://pictures.topspeed.com/IMG/crop/201606/2017-mclaren-p1-lm-3_600x0w.jpgNeglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most strong brand in the world, according to be able to new research.
Indeed, Ferrari has been announced World’s Most Powerful Company for the second year working by London-based specialists Brand Finance. Maranello’s finest has been the only car company to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, but made more money. Nice trick.
Limiting supply has been a deliberate strategy, said Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered just under seven thousand vehicles in 2013, down several per cent on spring 2012, but the company noted a net profit associated with just over £200m, upward five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in income from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which is great news for all those of us that like our supercars red-colored, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?
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